Paris Hiltons Reputation is SHOT Hows Yours
Written by: John Gergye
With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords.And for sure can't hurt for lesser search terms.You see link text creates what's known as "link reputation". Have enough links using the same phrase as the link text and Google can’t help but conclude that's what the page linked to is all about.Yeah but…how powerful is the link text of inbound links, really?Well guess what? It's so powerful you can land top listings for a given keyword phrase without the keyword phrase even appearing anywhere on the page.Since I can sense your skepticism from here, let me prove it using 6 examples which I was able to dig up in about 15 minutes. Starting with===> The "website traffic" MysteryFirst I did a search for "website traffic" in Google.When I did the search, (and we both know things can change) this site, http://buytraffic.1st-casinoaffiliateprograms.com, was poised in position #3.Casino affiliates?Not necessarily what would come to mind as a site dealing with website traffic now is it?Yet try as I might, when I searched that page for the term "website traffic" I couldn’t find it. Not even once. But when I went in search of the links to that page however here’s what I did find:"Buy website traffic - casino traffic - You can choose to buy website traffic or if you own anonline casino you can buy complete packages includingsignups, banner displays and unique visitors. This can push your website traffic and signups dramatically."Huh? See that? That listing’s got "website traffic" in the link text. And a couple more times in the description.I guess the only possible explanation for the #3 ranking for "website traffic" is the link text. That’s what is causing that page to rank #3 for that term.===> Cell PhoneFor example two I searched on "cell phone". This time Sprint PCS came in at #5 out of 5,100,000 listings in Google.Once again, the term "cell phone" did NOT appear anywhere on their page.===> Laptop/Laptops ExamplesNext I tried "laptop". The Apple Powerbook listing came in at #4. read
more »
Paris Hiltons Reputation is SHOT Hows Yours
Which SEO CompanyFirm to Choose for SEO Services
Get a Number One Google Ranking With This Simple Technique
SEO Get a Number One Google Ranking With This Simple Technique
Google Seo What To And What Not To Do
